I guess it's a matter of cost vs. demand, but I hear what you're saying. I'm guessing you do have the puff count displayed on the screen.. Me, I'm a "time" person- I would like to have the screen display cumulative vape/fire button 'on' time ("last puff" time is the only option, it's useless to me) w/o having to go into escribe, and for it to also be resettable from the mod. I use this on other mods and it is one way to see if there's anything unusual going on, like if the battery is discharged before I know it should be, and for how changing settings effect battery run time. That said, I'm thinking you and I must be in the minority! haha